21 Minute Convenience Fitness—Hot Tomato helped launch the business and wrote several introductory press releases and editor pitches.  We achieved exposure on sfgate.com (the Chronicle website) and then were featured on CNN TV, Discovery channel TV, KGO AM, KRON TV, Contra Costa Times.  This led to an ongoing PR program with the company including announcing franchising of the company (leading to stories in the SF Business Times and East Bay Business Times, Franchise Times and Recreation Management).  The fitness program was also featured in Health Magazine.

MassMutual Financial Group—Hot Tomato was responsible for developing a speakers program for their financial advisors.  They created a list of organizations and sent out queries and placed speakers before these groups.  They also successfully pitched the General Agent of the firm as an entrepreneur for the East Bay Business Times.  The story came out in a full page article with photo and headline "Money Magnet."  Other advisors from Mass Mutual were featured in the Oakland Tribune (ANG Newspaper group), Advisor Today, Credit Union Times and the Oakland Tribune.

HR Consultant Lee Bernstein—Lee specializes in all aspects of human resources compliance issues and wanted to promote the California sexual harassment training requirements.  Hot Tomato developed a release and pitch and Lee's expertise and business were featured on KGO AM, SF Chronicle and SF Business Times and TV 30 in Pleasanton.

Local attorney—Hot Tomato worked with this attorney to develop a bylined article for the East Bay Business Times which has been well-received.  In addition, I write announcements regarding new hires and speaking engagements which have appeared in the local business pages.

Reverse Mortgage Specialist—Gained exposure on topic and this specialist appeared in the Oakland Tribune, Investor's Business Daily and Senior Market Advisor.

Cosmetic Dentist and Dental Spa—This dentist was featured with large photo and article on the front page of the Contra Costa Times business  section as well as a page 1 story in the Fairfield Daily Republic.